The story of Mathieu de Ménonville and Rémi de Laquintane is the story of two childhood friends, two Parisian guys who studied philosophy together in an old French university. In 2009, sharing their passion for fashion and culture, they decide to launch Éditions MR (Mathieu & Rémi). Their own apartment in the rue du Bouloi, a few steps away from the Palais Royal, becomes a small boutique. Friends come to look at their clothes, and often stay hours to hang out with a drink in their hands. Mouth-to-ear operated its magic and soon clients join the party. A year later, they open a first store in the Marais, followed two years later by a second one at 9 rue Madame where, alongside the ready to wear collections, a made-to-order line made in France is developed.
Behind Éditions MR lies the idea, maybe even the fantasy, of a man with a rugged attitude, on the edge of total nonchalance. The clothes are his fellow travelers, his mates. Beautifully made they can be worn without fetishism, asking to be a treated harshly, to be used. To put it simply: to live with their owner, and take the hits without complaining or falling apart. This Éditions MR man travels back and forth in time, wherever he goes he is always well-dressed, yet he still carries the carefree attitude of a morning-after-a-night-before, and the scents of cognac and tobacco.
“Édition” is in the name of the label because editing, the process of finding what is essential, plays a big role in our design philosophy. Each piece matches a personal desire, a functionality, a moment of life whether it is benign or singular. Everything has a meaning; is carefully thought out. This wardrobe is inspired by the Parisian life, the history of menswear, culture, travels, family memories. All these aspects build a dialogue with a community of people known for their eclectic tastes, people who can appreciate the beauty of a coat as well as a good book or a premiere in Saint-Germain-des-Prés.
In September of 2015, Éditions MR launches an online platform that gathers the founders’ favorite works and products, book selections, collaborations, old pictures and filmed interviews recorded in the Hotel Louisiane’s room 42. A patchwork of inspirations, that activates the interaction between fashion and culture, absolutely vital to design appealing collections.