Le Coq Sportif X Éditions M.R
It is our pleasure to announce our collaboration with Le Coq Sportif. The label’s history and craftsmanship fueled our desire to work together in developping our sneakers. For Le Coq Sportif, it represented the opportunity to inaugurate their Made in France line.
We had the opportunity to access the archives of Le Coq Sportif in order to reinvent their iconic LCS Turbostyle whose first prototype was made in 1981. This new edition is offered in two colors choices, both in leather and suede, and discretely signed by an embossed MR on the back.
Photography by Philippe Lacombe, Set Design Carole Gregoris, Art Direction Atelier Franck Durand